Sports Luxe, there’s no use pretending it’s not a thing. Sports clothes have always been fashion driven, but these days it seems that fashion is coming before sport, as well as the sport coming before fashion. It’s a two way street. One where you can get away with wearing Nike whichever way you’re going.
Speaking of Nike, they have always been about great athletes first, fashion following a very close second. But this year they’re pairing the two together in their new Nike Tech Pack Studio that’s popping up in a custom built space in the streets of Melbourne. Collins Street to be exact. Just in time for Spring Fashion Week. Runway show and all.
The pop-up is celebrating the anniversary of the Nike Tech collection which uses technology to provide the highest quality exercise wear seeing lightweight material offering warmth with weatherised and directional designs.
The pop-up space is not only displaying the collection but also seeing styling sessions, workshops discussing the future of innovation, training sessions with Nike athletes, a café, and of course a retail store. Sign up for one of these free events here.
Look out for the Nike Tech Butterfly Jacket and the Nike Tech FZ Hoodies and Funnel. They’re the pieces leading this collection.
It’s only open until September 14th, so you better get your sports luxe on quickly.
Nike Teck Studio
325 Collins Street, Melbourne 3000