Fitness, Fashion and Coffee In One at Nike’s Pop-Up Studio


Sports Luxe, there’s no use pretending it’s not a thing. Sports clothes have always been fashion driven, but these days it seems that fashion is coming before sport, as well as the sport coming before fashion. It’s a two way street. One where you can get away with wearing Nike whichever way you’re going.

Speaking of Nike, they have always been about great athletes first, fashion following a very close second. But this year they’re pairing the two together in their new Nike Tech Pack Studio that’s popping up in a custom built space in the streets of Melbourne. Collins Street to be exact. Just in time for Spring Fashion Week. Runway show and all.

Nike Tech Store

The pop-up is celebrating the anniversary of the Nike Tech collection which uses technology to provide the highest quality exercise wear seeing lightweight material offering warmth with weatherised and directional designs. 

The pop-up space is not only displaying the collection but also seeing styling sessions, workshops discussing the future of innovation, training sessions with Nike athletes, a café, and of course a retail store. Sign up for one of these free events here.

Mike Pop-up Store

Look out for the Nike Tech Butterfly Jacket and the Nike Tech FZ Hoodies and Funnel. They’re the pieces leading this collection.

It’s only open until September 14th, so you better get your sports luxe on quickly. 

Nike Teck Studio
325 Collins Street, Melbourne 3000 

About the author

Yoga teacher, writer, blogger, and marketing whiz – it’s safe to say Amy Collins is a busy little lady. Her idea of a stellar evening is yoga class followed by a glass of wine. Her favourite quote: “In the end, only three things matter: how much you loved, how gently you lived, and how gracefully you let go of things not meant for you.”


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