Northland Shopping Centre Brings us Great Fashion


We have a secret dear readers, we’re into fashion. Who isn’t? That feeling you get when you make a new purchase, the outfits that take form in your minds hours before you wear them. Ok, this may not be much of a secret. But you get the point. Another good point is that Virgin Australia Melbourne Fashion Festival (VAMFF) is just around the corner. The excuse to update your wardrobe has never been stronger. 

For your fix of VAMFF action, make your way to Northland Shopping Centre. You’ll get to witness the launch of new Autumn/Winter fashion collections from a range of leading brands plus you don’t want to miss the pop-up Backstage Boutique from Saturday 14 March; it’s filled with events fit for the fashionista in all of us. After experiencing the new season’s styles from some of the best stores within the centre including Myer, Country Road, Forever New, Witchery, Cue, and Review, you’ll need a place to rest your weary feet. Pop into the Backstage Boutique from 11am – 4pm until March 22, there’s nail colour, lash application, and makeup touch-up sessions calling out your name. Plus Myer Stylist, Cat Morrison and Celebrity Beauty Expert, Alisia Ristevksi will be on hand for one-on-one 45 minutes styling sessions. You have to book for these ones folks and they’ll only cost you $10. Not bad at all but they’re selling out fast.


L-R: Alisia Ristevksi and Cat Morrison

Speaking of securing tickets, this Thursday 19 March, Northland will be presenting an AW15 VIP Fashion runway show and there’s no better time than now to gather the girls and make a night of it. The show will be hosted by the lovely Lauren Phillips (Channel 9 TV Presenter and Myer Ambassador) and is your hot ticket to seeing the latest collections from leading brands available at Northland. Phillips will be joined on stage by Ristevski and Morrison who will be dishing out their top tips on how to create the complete AW15 look. Tickets are $10 and include reserved seating, complimentary refreshments, and a premium gift bag valued at over $150. Tickets are strictly limited. T&Cs apply.

But wait, there’s more! Northland is also running a Gift with Purchase offer from 9 – 29 March. Customers who spend $250 or more on fashion and beauty at participating retailers* will get their hands on a gorgeous metallic tote bag, with three different totes to choose from (valued at $89.95). *T&Cs apply of course.

All this shopping will probably make you want to head to the festival yourself. Northland has already thought of that. Don’t miss the chance to win VIP VAMFF tickets including exclusive deluxe seating in a corporate suite. Just sign up as a VIP on the Northland website within the promotional period. Anyone who attends the AW15 VIP Fashion runway show also goes into the draw to WIN a double pass to the VAMFF Grand Finale event plus a $500 Northland Gift Card to get you runway-ready.


Fashion isn’t always about new things. In a bid to give back, Northland is donating their pre-loved garments to The Good Samaritan Inn, which provides short term accommodation and refuge for women and children in need. Northland’s charity initiative will be encouraging all retail stores to donate old stock or product and we think you should do the same. What goes around, comes around, right?

Now all you need to do is give away pre-loved clothes and fall in love with some new ones.

See you at Northland.

Northland Shopping Centre
2-50 Murray Road, Preston VIC 3072
Virgin Australia Melbourne Fashion Festival: 14-22 March, 2015

About the author

Yoga teacher, writer, blogger, and marketing whiz – it’s safe to say Amy Collins is a busy little lady. Her idea of a stellar evening is yoga class followed by a glass of wine. Her favourite quote: “In the end, only three things matter: how much you loved, how gently you lived, and how gracefully you let go of things not meant for you.”


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