Shoes of Prey opens in David Jones

SOP DJs storeNow you can immerse yourself in the design process even further at the new Shoes of Prey concept store housed within David Jones (Elizabeth Street Sydney).

Like their beautiful shoes, it’s hard to miss. A striking 2.4m flower sculpture made of custom shoes sprouts from a large round table. Pop your derrière on one of the stools and pick up an iPad to start designing.  You can rifle through leather swatches of all colours and textures, mix and match as you please.

Designed in partnership with The General Store, listen out for the click of heels – that’s the soundtrack composed by ARIA winning artist Neal Sutherland. And that smell? It’s the Shoes of Prey signature scent.

When you’re ready, try on some shoes to determine your perfect fit and size. Once the order is completed online, your shoes are made to your exact specifications and shipped directly to your home.

Shoes of Prey
Level 4, David Jones Elizabeth Street store, Sydney 2000

About the author

Carrie is the Founder of Daily Addict. She's an uncanny ability to uncover social experiences and must-have things that interest and inspire. Consider her your go-to-lady (you have on speed dial) to reveal the lesser-known gems compelling you to get more out of life.