Pop-up retail is on the move — can you keep up?
Chances are this colourful new mobile emporium is coming to a location near you. The brainchild of connoisseurs of cool iSpystyle, THESUPERCOOL is a modern-day take on the vintage peddlers who took their wares to where the people were.
Crammed with an eclectic mix of everyday objects from around the globe, this pop-up creates a sensory experience hearkening back to a time before you did you shopping from behind a computer screen.
And what better time to cut out the commercial than what is all-too-often the season of book vouchers, socks and pre-wrapped shampoo-and-conditioner packs?
Instead, get your hands on a carefully curated selection of everyday objects from local and international artists. Smell the paper stationery, be captivated by design books and industrial homewares, get nostalgic with posters and quirky vintage collectables.
Be inspired, and be engaged. Just don’t be immobile.
Destination 1: Melbourne Central Greenhouse
Location: Myer link bridge Level 1 – Lonsdale Street entrance Melbourne Central
Dates: Thursday 17 to Sunday 4 December 2011
Destination 2: Pope Joan Café
Location: Function room in garden of Pope Joan 77-79 Nicholson Street East Brunswick Melbourne
Dates: Thursday 8 – Sunday 18 December 2011
More Destinations to be announced.