Meet Joe Button

Turn your work wardrobe into a success story with Joe Button, a new online store that lets you customise your own shirts and shirtdresses.

The site’s founders have pre-prepared some striking examples and given them cheeky names.

For the gents there’s ‘Ari’ (dark blue check with white inner collar and cuff to help you stand out in any entourage) and ‘Atticus Finch’ (a respectable grey chambray with button-down collar and double pockets).

And for the ladies you’ll be smitten with ‘Holly Golightly’ (black and white; goes perfectly with your Tiffany’s tiara) and ‘Charlotte’ (pink; for when you’re walking your King Charles Spaniels in Central Park).

Feeling crafty? The real fun begins when you start playing around with collars, cuffs and fabrics using the 3D design tool. You can create your dream shirt from 100% cotton fabrics sourced from France, Switzerland and Italy.

See. No need to get shirty.

Joe Button

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