Penny began her career in the world of arts and culture, shaping the public profiles of Australia’s most iconic institutions, including The Australian Ballet and the Sydney Opera House. With a passion for building powerful brands, Penny has cultivated a deep appreciation for the finer things in life.
Influenced by her Mediterranean heritage that values authenticity and connection, Penny has travelled the world exploring design, fashion, and culture. Now based in Sydney’s inner west, she brings a discerning eye for unique brands, innovative design, and exceptional experiences to Daily Addict. Whether uncovering a hidden boutique, discovering the best coffee, or savouring world-class cuisine, Penny shares the moments that make life truly special.
