But then nothing wakes you up like scoring a new pair of J Brand skinnies for a casual $200 off.
Start looking upon 7am a lot more favourably with the help of MyNetSale. Daily 72-hour flash sales get you up to 80% off international luxury brands including Acne, J Brand and Celine.
This is one situation where living in the southern hemisphere works in your favour, with Paris-based buyers taking advantage of the opposite seasons to bring you current season treasures rather than bargain bin leftovers. Think of it as the sartorial equivalent of posting sun-drenched photo albums to Facebook while your friends higher up on the globe grumble about the cold.
Log on before November 20 to take advantage of special holiday discounts on Pindy espadrilles and Comptoir de la Plage beach blankets, or Manolo Blahniks and Louboutins if you take your stocking stuffers a little more seriously.
No lines, no communal dressing rooms and no wayward fingernails — just a few swipes of your mouse hand.