You, your shoes and 72
At Daily Addict HQ, we lament the fact that our chief executive addict, Carrie Choo, isn’t related to that divine fashion powerhouse; Jimmy Choo. Imagine how extra well-heeled all Daily Addicts would be?

We’re still hunting down the family tree that proves there’s a blood-tie. In the meantime, note that you have as good a chance as any to win 7 pairs of shoes and 2 handbags of your choice (plus othercovetable items) from Jimmy Choo. 

You see, Jimmy Choo is asking you to take part in a new social networking concept which will feature a photo competition to generate awareness of Project PEP with the Elton John AIDS Foundation.  A project designed to support the funding of the Simelela centre in South Africa to support victims of abuse and administer the vital HIV preventative PEP medication.

The proceeds raised by Project PEP will enable the clinic to stay open day and night providing 24 hour/7 days a week access to the vital life saving treatment that has to be administered within the first 72 hours of exposure to HIV. 

All you need to do is take a photo of you, your shoes and 72*.

Jimmy Choo Project PEP Collection 
Launch in November 2009, available in Jimmy Choo stores worldwide
*Enter the competition now. Read about its terms and entry here. 
25% of the net sales from Project PEP donated to the Elton John AIDS Foundation