Dion Lee Opens His First Boutique

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He’s your closet’s best friend and your credit card’s worst enemy.

And those relationships are about to get a lot more intense.

Yes, Sydney’s spirit animal Dion Lee finally has his own house of worship – a stand-alone boutique in the Strand Arcade.

If the clothes are a fusion of art and science, this is one tastefully decorated laboratory. The high-gloss space contrasts a work-in-progress vibe with touches of the refined (and an industrial marine carpet you’ll want to rip up and lay down in your own home).

The mirrored change rooms might make you feel like an extra in an Australian adaptation of Blade Runner, but that’s all part of the fun. And make sure to check out the custom works by artist Jason Sims when you’re done admiring your freshly enhanced reflection.

Site 01 carries Lee’s mainline, his tailoring-focused diffusion Line II, and a newly launched range of swimwear. Bring it on, summer heat waves.

You should probably apologise to your credit card in advance. 

Site 01
Shop 62-66, The Strand Arcade, Level 1, 412-414 George Street, Sydney, NSW 2000
02 9233 2377
Mon – Wed 9am – 5:30pm, Thu 9am – 8pm, Fri 9am – 5:3 pm, Sat 9am – 4pm, Sun 11am – 4pm

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