Cake and Bloom Blooming Marvellous Cupcakes


You know how cupcakes had their moment and were on everyone’s lips (literally!) after Sex & The City put them on the map in 2000? Well, they’ve reclaimed their throne back from the macarons (don’t worry, we still love you Ladurée) but this time they’re stepping things up a notch. 

Do they taste good? You bet – what’s the point of a cupcake that doesn’t melt in your mouth with its buttery goodness? Are they loaded with frosting? A generous slathering indeed. Then what makes them different from the last batch you ask? Well, they’re so darn pretty you’ll think twice about eating them. Or at least hold off for a few seconds while you snap a pic and upload it to your Instagram account. 

Leading the beautiful way is Cake & Bloom by Anita Seto, a novelty cake designer of 10 years who started out making cakes for family and friends. As you might guess from the name, she’s turning cupcakes into floral-inspired desserts. But more than just a cupcake you buy when 3.30itis hits, Cake & Bloom is actually all about the gift of giving happiness in a box. Their boxes are the perfect way to spoil loved ones, but work equally as well at winning over new clients (hint, hint).


These cupcakes are works of art, featuring swirled icing that look like petals. But don’t worry, no corners have been cut when it comes to flavour. Quite simply, they’re delicious and moreish. 

There are four boxes to choose from, which are defined by the icing colour used (blue, pink, white and multi) and you can opt for the Enchanted Forest pattern or Fairy Garden pattern for your cupcake backdrop inside the box.

cake and bloomThe cupcakes come in a chic Tiffany blue coloured box and you can order 9 or 12 cupcakes per box. Flavourwise, Cake & Bloom are keeping things simple with Vanilla Bean using Madagascan vanilla or Chocolate using the highest grade Callebaut from Belgium. Let’s be honest, they’re the best ones anyway.

cake and bloomSo next time you think about sending chocolate or flowers to someone, go for the double whammy with a box of chocolate Cake & Bloom cupcakes. Let’s hope they’re in a sharing mood! 

Cake & Bloom
Delivery available to Sydney metropolitan suburbs only, from $15

Cupcake boxes start from $60
0438 808 499

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