Myer Spring Summer 2014 Trend Report

myerHEROAhh, winter. You find things to love about it – luxe leather jackets, slow-cooked soups. But right now it’s sticking around like the awkward last guest at a dinner party. Let’s face it – you guys just don’t really mesh.

And if beach days and salad cravings don’t already have you excited about winter’s swift exit, the prospect of switching up your wardrobe should. Australian design home Myer has all our top designers (and one token Kiwi) itching to roll out their latest collections, transforming the shop floors into a kaleidoscope of graphic monochromes, daring florals and trippy digital prints.

Can’t wait til Summer to check out Myer’s latest fashion? Well now you can enjoy the Myer Spring Summer Collections Launch in the comfort of your own home. The event will be streamed live on Thursday 8 August from 7:30pm at www.myer.com.au/livestream.

Here’s our hit list of what to expect for the coming summer. Bring on more bare skin and sunshine-lov’n looks.

Black & White
Life isn’t black and white, but your wardrobe should never play strictly by the rules. This season monochromatic threads are blazing hot, and designers including Jayson Brunsdon Black Label, Hi There From Karen Walker, Maticevski and Sass & Bide are all playing the game of two halves. And not just colour-wise: Cue and Manning Cartell have both nailed a flattering balance of masculine and ladylike.

Florals
Eat your words, Miranda Priestly. The Devil in Prada might have branded florals in spring as predictable, but there’s nothing meek about the wild prints being offered up by YB J’AIME, Fleur Wood, Jayson Brunsdon Black Label and Leona by Leona Edmiston.

Geometric & Stripes
Go graphic, go geometric or go home. Nicola Finetti and Cue are paving the way for this trend with shapes, stripes and bold colours. Finetti’s zigzag prints draw in your eye like an optical illusion.

Kosmos
Make a show in rich, jewel-like tones. Trip out with Maticevski, Ellery and Manning Cartell to the tune of buzzy digital prints and electric pastels. Ellery gives pastel hues a metallic coating and a futuristic edge. Whether you opt for abstract, graffiti-like, ombre or photographic; anything goes as long as it’s bright, light and fun.

Spring Summer Collections are arriving in store from August 2013

Myer

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