Erika Geraerts on New York, Coffee, and More


Erika Geraerts knows good coffee. As a copywriter and directer at Willow & Blake the copywriting agency she spends her day drinking it. As a founder and director of frank body, the natural skin care brand she spends her time thinking about ways to scrub with it, and as part owner of LBSS the café in Abbotsford, she spends the rest of her time finding new ways to serve it. She also likes to spend time in the Big Apple. When you put that all together, she felt like the perfect person to tell us where to eat and drink in New York City. We’ll let her take it from here.

The thing about getting buzzed in New York is you’re presented with one of two options:

Good breakfast.

Good coffee.

The two don’t really go hand in hand.

So when your waiter asks if you’d like a coffee, and you answer yes, you’ll get black coffee before you have time to get all Melbourne on them and ask about where their almond milk is from and if they do a magic.

Black coffee is their staple. It’s filter (read brown watery water) and in my opinion it’s awesome.

But it’s not a long black.

New Yorker’s have also just discovered the flat white. This will amuse you for three of 15-minutes as you wait to order your coffee while the barista explains to the customer in front of you that essentially there’s not a meter of foam in their cup.

Erika's Abbotsford Cafe LBSS.

Erika’s Abbotsford Cafe LBSS.

So, where do you go to get a good coffee in New York? That’s still a question I’m trying to answer, and I still have plenty to explore, but from my last visit I’d happily recommend:

#1 Happy Bones. Kiwis who know what they’re doing, of course. 

And then in no particular order:

#2 Stumptown Brew Bar. Pretty.

Ground Patrol Support NYC

Ground Patrol Support NYC

#3 Ground Patrol Support. Full.

#4 Sweatshop. Coffice. (That’s coffee + office for those of you playing at home.) 

#5 This blank space makes me think I should open a coffee window next.

Sweatshop NYC

Sweatshop NYC

But you know what goes well with coffee? Food. As far as breakfast goes in New York, things are changing (slowly). There’s less to pick from than Melbourne, but it just means you’ll be pickier:

#1 Russ & Daughters. Not breakfast. Is bagel. The best kind of bagel: stay classic with cream cheese and salmon. There’s also a caviar cream cheese that’s a goer.

#2 Five Leaves Heath Ledger’s place. The closest thing to a good feed. 

#3 Jack’s Wife Freda Get the ramen inspired breakfast + a bottomless cup of Joe.


Jack's Wife Freda NYC

Jack’s Wife Freda NYC

#4 Egg Shop They do eggs in lots of ways. Make sure the fritters are on your list.

#5 The Butcher’s Daughter So much trend.

#6 St Balmain This is a great little hideout. Get the breakfast bowl with haloumi and avocado.

Erika and the frank body team.

Erika and the frank body team.

Bonus material because you didn’t ask me to write about it:

There’s juice stores everywhere. I like Juice Generation and Grass Roots in Brooklyn.

Best pizza at Joes.

Cafe Gitane. Old school. Avocado is here and waiting you for.

Bluestone NYC

Bluestone NYC

Bluestone Lane. You’ll think you’re still in Australia. So why did you leave?

Detour. If you’re heading to NY via LA, go to Alfred Coffee. Get the waffle cone with a latte in it. Thank me later.

To follow more of Erika’s adventure check out her Instagram or follow her many businesses:

About the author

Yoga teacher, writer, blogger, and marketing whiz – it’s safe to say Amy Collins is a busy little lady. Her idea of a stellar evening is yoga class followed by a glass of wine. Her favourite quote: “In the end, only three things matter: how much you loved, how gently you lived, and how gracefully you let go of things not meant for you.”


It’s that time of year, weeks away from Christmas and you are hunting down the perfect gift for the bloke in your life. Daily Addict has done the legwork for you and lined up the hottest gifts around this Christmas.

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