WHAT THE FASHION PACK WAS HOOKED ON:
Chistopher Esber – Winner of the LMFF Designer Award – keep a look out for Esber’s menswear collection launching later this year.
Von Follies by Dita Von Teese for Target. A vintage glam lingerie collection by the burlesque diva whipped up a frenzy on the runway.
A date to dine – Perry by Perry High Tea at The Waiting Room (Crown Towers) and Greenhouse by Joost – sustainable pop up in town for Melbourne Food and Wine Festival.
Leathered up – panelled pants by Kirrily Johnston, vest jacket Aurelio Costarella, Bassike’s skirt, sharp trench with leather arm panels and belt detailing by Arthur Galan and shorts by Gary Bigeni states leather still reigns supreme.
Neon Bright – Acid coral dresses by Yeojin Bae, pop lime pants featured for Magdalena Velevska, Ginger and Smart’s bright ensembles played nicely together.
Aimee Mullins – Go ahead and be wildly improbable and unrealistic with the life you want to create she says. We’re listening, and you should too to the athlete / model / almost spy.
To Heel or Not to Heel? Models simply took off their vertiginous heels whilst on the Runway
Gone digital – The Business Seminars touched on the power of digital – capturing data, engaging customers direct, buying real-time anytime. LMFF launched their first Shop the Runway App.
THE WRAP UP:
Collection: Toni Maticevski. After an 8-year hiatus from LMFF, Maticevski’s Red Carpet couture creations literally took our breath away.
Insider news: L’Oreal Paris Insider collected it all in one neat spot. A guide to the buzz of backstage, runway and beauty looks and news from the ‘Insiders’ including our DailyAddict.com.au Founder Carrie Kwan, Paula Joye (Lifestyled.com.au), Amanda Martin (StyleHunter.com), Kate McKibbin (DropDeadGorgeousDaily.com), Sarah Wilcocks (StyleMelbourne.com) and Natasha Williams (BreakfastWithAudrey.com.au).
Show: Independent Runway presented by Yen
Party: Opening Night – French Martinis in the Chambord® bar, live performances from Canyons and electropop duo Van She Tech. The VIP experience for all guests was complete with Louise Van Der Vorst, Alice Burdeu and Samantha Harris walking the latest offerings from David Jones including Collette Dinnigan, Alex Perry, Lover, camilla and marc and Josh Goot down the runway.
Goodies: A rainbow colour of LMFF bags filled with L’Oreal Paris treats. A special mention to Acqua Panna / San Pellegrino for keeping the fashion pack’s thirst at bay.
The Look: Backstage, Rae Morris (L’Oreal Paris Make-up Director) worked her magic whilst on the frontlines (which were lengthy) for the Powder Room, the most popular requests: a slick of bright red lippie, single side braid, or coat of meteorite black nail polish. Totally hooked on L’Oreal’s Bare Skin Beautifier and L’Oreal Paris Glam Shine 6Hours Volumizer in shade #033 Pure Addict.
L’OREAL MELBOURNE FASHION FESTIVAL’S RUNWAY LOOKS
L’Oreal Paris Runway 1 – A modernised version of the super-sexy smoky eye is key to this look, so don’t be shy. Start with a sheer base and amp it up with a very feminine rose lipstick.
L’Oreal Paris Runway 2 – Red lips will provide a pop of colour this winter. For women nervous about going too bold, opt for a red lip gloss instead. For the eyes, a soft sheer violet complements all complexions perfectly.
L’Oreal Paris Runway 3 – This look is all about a modern take on the beauty look of the 1940s. Neutral browns have been used over the eye and teamed with a deep red lipstick which, applied to just the centre of the mouth, gives the illusion of fuller lips.
L’Oreal Paris Runway 4 – Scarlet lips are always hot, but tomato red is one of the key shades for 2012. Violet shadow gives eyes a seductive smokiness, while the complexion is dewy and creamy.
L’Oreal Paris Runway 5 – The power pout is in so have strong colour pop from the lips and nails. Skin is flawless and luminous and eyes are bare in this contemporary look, which further enhances the lips.
L’Oreal Paris Runway 6 – Deep violet will be a big colour for the cooler months this season. On the lips, it flatters most women and also makes teeth look whiter. Combine with refined neutral eyes to keep the focus on the pout.
L’Oreal Paris Runway 7 – Coral lipstick will brighten any dull winter’s day. Here it’s teamed with a flawless base, copper/bronze eye shadow and mascara on top and bottom lashes for a pretty, doll-like look.