H&M Heads Down Under

H&M 1No more risking your own overweight baggage fees, pestering your globe-trotting friends, or missing out on the buzziest designer collaborations.

And you don’t even have to reside at your fake U.S. shipping address. Because H&M is finally flinging open its doors right here in Australia.

Forget chocolates or hand-written notes: Setting up shop in 5,000 square meters of Melbourne’s iconic GPO building, the Swedish retail behemoth’s new digs are the ultimate way to say “we’re sorry”.

Think insanely affordable swimwear, denim, shirts, skirts and shoes, spread out over enough retail space to make the online store look “cozy”, with plenty of room on the racks for the next big designer collab. Miuccia Prada? Alexander Wang? Hedge your bets.  

Cementing their fresh ties with our own fair continent is a special Australian exclusive collection, developed with local lifestyle, global trends, and a take-that-America sentiment firmly in mind.

And if you’re brave enough to join the stampede when the doors finally open, make sure to check out the H&M home range. Finally, your cushions can be just as on-trend as your wardrobe.  

Is it too early to be picking fashion highlights of 2014?

H&M Australia

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